Fanstake

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Fanstake

Overview

As the lead designer for Fanstake, a novel NIL staking platform for NCAA football and basketball, my primary goal was to create a user-friendly, engaging, and visually appealing interface that would attract and retain users while effectively facilitating the staking process. As a Zero-1 product, I started off thinking of how the overall experience could help set the right tone for the entire product cycle.

"There is only one time that the user feels out of sorts and that is very early."
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My Role

I led the design of Fanstake NIL app on Desktop and Web since the outset of the project in April 2024.

I led efforts to evolve the original idea into an experience that sold the concept and revenue model.

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Customer Insights & Ideation

I partnered with three project managers and one other lead designer to uncover insights and translate concepts into features that address customer behaviors and motivations.

Design Execution & Validation

I designed down on web, Android, iOS, and web-app mobile. I executed journeys, wireframes, prototypes and design specs.

Experience Strategy & Vision

I created frameworks and prototypes to share the vision, design principles, and content strategy. This helped to evangelize ideas, gain alignment, and drive decision-making.

Oversight & Coordination

I designed across and collaborated with seven platform designers and their PM partners to translate product features for each platform context.

Planning & Scope Definition

I defined the product with my project manager partners. I evangelized customer goals and balanced business goals. I prioritized and negotiated features for launch and beyond.

Design Leadership

I designed up and presented works to gain buy‐in from executives, senior stakeholders, and many other teams throughout the project lifecycle.
The Challenge

Understanding the User

Since 2013, digital music download sales have declined and now a sizable proportion of the music industry’s revenue is made up by on‐demand streaming services. For Amazon, this signaled a rapid change in music consumption habits.

Our challenge was to evolve with customers and enter the highly competitive on‐demand streaming music segment in the U.S.

Prime Music would offer a limited selection of a million songs and catalogue titles (at least six months old), exclusive for Prime members to stream and download. With this new benefit we hoped to create deeper relationships with Amazon customers.

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Outcome

The design of Fanstake was a collaborative effort that involved careful consideration of user needs, market trends, and regulatory requirements. By focusing on simplicity, clarity, and engagement, we were able to create a platform that resonated with our target audience and facilitated the growth of the NIL staking market.

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